We Will Always Have London

A story of places, people, and moments. Marking a new chapter in Sabato De Sarno’s ever-evolving vision, the House unveils a new campaign starring Kelsey Lu and Debbie Harry, captured through the authentic and intimate lens of famed photographer Nan Goldin to present the Gucci Blondie handbag and Cruise 2025. The campaign is an ode to the timeless allure of London—where the collection debuted, and the House’s deep connection to the city.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Photographer: Nan Goldin
Director: Benoît Delhomme with Nan Goldin
Stylist: Francesca Burns

Music mixed by Mark Ronson
Additional production and arrangements by Julian Dobson
Blondie – Heart of Glass (Gucci version)
Yakamoto Kotzuga – Fuga
Tirzah ft Coby Sey – Devotion
Koreless – Sun (BBC Maida Vale Sessions)

#KelseyLu #DebbieHarry #GucciBlondie #GucciCruise25