Tata Nano - কেন ব্যর্থ | Why Tata Nano Failed?

Tata Nano, announced by Tata Motors in 2008 and launched in March 2009, was a revolutionary car that was manufactured in India. Ratan Tata, the company's former chairman, was ecstatic about the project. It is a four-seat, rear-engined, rear-wheel-drive, compact hatchback with a small, yet powerful, 624 cc engine. The car was quite inexpensive and had a tagline saying 'The cheapest car in the world'; its quality was also satisfactory. To the targeted consumers, it provided a good value for money. Yet, in the end, Tata Nano failed miserably. One of the biggest failures for the Tata group and a tragedy for the Indian automobile industry. In today's video, we will explore what went wrong for tata on the nano project.
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Video Sections:
00:00 - Introduction
00:50 - Overview
06:29 - The Reasons of Failure
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Source:
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Video Credit:
Columbia Business School: https://bit.ly/3ipxC8z
Tata Motors: https://bit.ly/2TiiwcC
Tata Group: https://bit.ly/2Tn2qP4
Global NCAP: https://bit.ly/3etBjZQ
Shrinidhi Hande: https://bit.ly/2ThHkkX
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