Roofing Brand: More Than a Logo, Brand = Reputation & Visibility

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Building a Brand is a crucial step to take if you want to generate any leads. Use these tips to create a strong brand identity with your customers.

☐ Post on Google My Business
☐ Take the next step towards getting your truck wrapped if it's not.
☐ Look into yard signs.
☐ Reach out to one event to collaborate or exhibit.
☐ Create systems for referrals.
☐ Post a video on your Social pages
☐ Reach out and schedule a testimonial video (can be on shot on your phone.)
☐ Write down 5 things you'd want to say in a brand video
☐ Ask 3 People for Facebook and Google My Business reviews
☐ Post once demonstrating expertise on Linkedin
☐ Reach out to 5 people on LinkedIn + Facebook to ask if you can help in any way.
☐ Look into the type of sign you'd want for your building if you don't currently have one.
☐ Write down 3 things about radio spots you've heard recently – call and ask for rates to a local station.
☐ Look into local billboard rates.
☐ Cold call 5 people in areas recently hit by a storm – ask if they know about the deadline coming up to get it checked out if there is one.
☐ Try a letter campaign – or mail campaign.
☐ Take 5 Minutes to reach out to organizations or events to speak at
☐ Connect with local media - connect with 20 people on Linkedin, mention you're open to interviews if there are any severe weather-related issues that they'd like a roofing + siding expert on.
☐ Ask 3 local Instagram people (10k + followers) what they'd charge to do a collaboration with.
☐ Look into better design options for your flyers and business cards