Isabelle Legeron at MUST - Fermenting Ideas Wine Summit 2019

MUST- Fermenting Ideas Wine Summit 2019.
Isabelle Legeron is without doubt an authority within the wine world. As MW and France first female Master of Wine, and countless awards Isabelle is one of the foremost.

At MUST - Fermenting Ideas 2019, Isabelle Legeron spoke with great empathy about sustainable cultivation. Today and in a long-term perspective. About the rising interest and progress of "natural wines" among young consumers and the increasing number of winemakers who join.

Who is Isabelle Legeron
In 2012, Legeron started “RAW WINE”, a trade show and gathering place for the industry's organic, biodynamic, fair-label or growers and producer who stands for social criteria in combination with sustainable cultivation methods.

Isabelle Legeron continues her work with trade shows such as RAW WINE, writing books and articles. She has been nominated by Vanity Fair as "one of France's 50 most influential persons", by Conde Nast Traveler as "the world's 50 most influential time travelers" with awards by Fortnum & Mason, Louis Roederer and André Simon.

During this time natural wine became a concept. Without doubt it was Isabelle Legeron who made consumers and the industry aware of the difference between conventional cultivation compared to sustainable agriculture in the wine industry.

What is natural wine
The collective name for wines that are grown in harmony with nature, that is, under the term "ecology".
A natural wine is made based on criterias such as maxium use of sulfur and made with low intervention. Natural wine is a word that arouses strong emotions on its own and the debate can in certain ways make the real topic stand aside.

Lets speak about the back-label!
Isabelle would like wineconsumers to be active customers. Start ask questions about whats in the wine and how it's made. Maybee a more informative backlabel is the answer for the issue-question: what is natural wine?

Look at NATURAL WINE as a name for a movement. For those who want to define - use words such as: ecology, sustainable, low intervention and with less, if no additives at all.

With the above in mind, it goes without saying that a regulated definition of "natural wine" is not possible. Neither is there any big point in arguing with opposite words as "un-natural".

It's a much bigger issue than the very definition of the unique word "natural wine". An it is about time that both industry and society also emphasize "natural cultivation methods" to the level this important question belongs. At the top of the agenda and that a proper back-label on a winebottle is needed.

Thanks to Isabelle Legeron who made me understand!

Full article: https://vinbanken.se