Kajabi vs Squarespace

Choosing between Kajabi and Squarespace? VP of Engineering Jeremy Saenz breaks down what the Kajabi and Squarespace website builders, membership site tools, and email marketing tools have to offer. See if Kajabi or Squarespace is right for your needs in this Squarespace review.

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#KajabivsSquarespace

At its core, #Squarespace is a website-building app that lets businesses sell a product. Squarespace promises to sell “anything” but focuses heavily on selling tangible products.

On the other hand, Kajabi is built from the ground up to help sell digital products like online courses, podcasts, and coaching programs. Its toolset also includes marketing and sales tools that empower you to turn your knowledge into a profitable business.

As you can see, the key difference between Kajabi and Squarespace is in the types of products the platforms are designed to sell.

When using Kajabi’s built-in marketing automations, you can segment your list according to the criteria you specify. Easily tag and target users according to your own specific criteria, so you can ensure that you’re sending the right message to the right people at the right time.

Kajabi’s marketing automation also includes marketing templates which are essentially marketing playbooks, pre-filled with the most common automation actions. This includes a pipeline builder that features pre-built pipelines, plus pipelines you can build from scratch. For example, if you want to deliver a free download after a user has subscribed to your mailing list, you only need to select the template, drag to apply, and voila, you’re done!

Regarding Squarespace, it offers a variety of marketing tools designed for e-commerce and payment processing. So if you’re looking for detailed analytics on purchase and product sales, you’ll find Squarespace gives you that flexibility. It also features native support for a variety of payment options built into the platform.

While Squarespace does include an email marketing service, you’ll pay an additional fee per month on top of your Squarespace subscription.

Both Kajabi and Squarespace can be used to create a sleek, mobile-friendly website that’s unique enough to represent your brand.

Remember, Squarespace is primarily a website builder, so let’s give credit where credit is due. It’s very easy to use, customizable, and they have a ton of themes to choose from.

On both platforms, you’ll enjoy drag-and-drop simplicity, so you can easily build a beautiful website all on your own. Design-wise, Squarespace lets you create some stunning results, while Kajabi pages tend to reflect a modern and clean look. No matter, pages across both platforms are extremely customizable, and you can change entire themes to give every page its own style.

Course creation is truly where Kajabi excels. Not only does it deliver courses behind a secure, intuitive workspace but it also fosters engagement between your students and you.

When it comes to hosting online courses via Squarespace, you’ll have to get a little creative. In order to sell courses on Squarespace, you’ll have to upload your course lessons to individually password-protected pages.

Sure that sounds like a simple solution, but its appeal quickly fades when you realize that every student would get the same password to access the material, and if just one of those students shares the password with others, there goes a chunk of your product for free.

Another option might be to use Squarespace to host your site and then use a learning management system to build and host your courses. But, that means an added cost, integrating the two systems, and a potentially clunky user experience.

#Kajabi is the only all-in-one platform for #KnowledgeCommerce entrepreneurs. Kajabi empowers entrepreneurs, experts, creators, and influencers who are serious about their business to achieve success online. Easily publish a website, marketing pages, and sales funnels so you can sell online courses, membership sites, coaching programs, podcasts, digital downloads, and private community access.

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