057. Greg Hoffman: Emotion by Design

Описание к видео 057. Greg Hoffman: Emotion by Design

Greg Hoffman is Nike's former Chief Marketing Officer, a global brand leader, advisor, and speaker, and the author of Emotion by Design: Creative Leadership Lessons From a Life at Nike.

In his book, Greg shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. It's a celebration of creativity and a call-to-arms for brand-builders to rediscover the human element that makes consumer bonds.

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