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Retail media is having a watershed moment as global macroeconomic challenges pressure retailers and brands to deliver exceptional value to consumers at every touchpoint. In this keynote at OMR 2023, Criteo’s CEO, Megan Clarken, shares how retail media and commerce media are helping marketers and media owners drive commerce outcomes and increase brand loyalty with customers.

In this video, Megan delves into the strategies that can empower retailers and brands to leverage retail media for optimal results and experiences that balance consumers’ expectations with performance optimization across shoppable moments. She also shares insights on the future of commerce media as retail media expands to categories beyond retail.

0:00 OMR Blue Stage
1:20 Megan’s introduction & what is Criteo
2:15 What’s Commerce Media?
5:01 The importance of Commerce Media
7:41 5 trends in Commerce Media
7:51 Onsite advertising drives new revenue for retailers
9:09 Offsite advertising creates more opportunities to buy
12:46 Non-endemic advertising
14:07 An omnichannel experience
16:20 The measurement loop
19:35 The future of Digital Advertising
20:26 The future of Commerce Media

 #RetailMedia #CommerceMedia #DigitalAdvertising #AdTech #OMR23

 Learn more about retail media and commerce media: https://bit.ly/3OF1YGc

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