Скачать или смотреть Where Is Your PMax Budget Actually Going? (What Google Finally Reveals)

Google's new Channel Performance Report finally shows where every PMax dollar goes --
and some accounts are wasting over 60% of budget on Display and YouTube with almost
zero conversions.

In this video, I compare two real accounts with the same spend: one with 98% going to
Shopping, the other just 56%. I'll show you how to find your numbers, why your ROAS
might be inflated by branded traffic (one account dropped from 6x to 2.5x after brand
exclusions), and the simple 80/90 rule to benchmark your PMax health.

What you'll learn:
How to find and read the Channel Performance Report
Why PMax inflates your ROAS with branded searches (and how to fix it)
The 80/90 rule: what healthy ecommerce PMax spending looks like
Red flags that signal wasted budget
What Google still won't let you control

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00:00 Intro
00:46 The Channel Performance Report
01:49 Your PMax ROAS Might Be Inflated
03:19 The 80/90 Rule
04:26 What PMax Still Won't Let You Control
05:54 Do This Today

#PerformanceMax #GoogleAds #PMax #Ecommerce #GoogleAdsOptimization #PMaxTips