Скачать или смотреть Best PMax & Shopping Campaign Structures for Ecommerce (2026)

You don't need 7 shopping campaigns. Most ecommerce accounts I audit are massively over-segmented -- products split across campaigns that never get enough data for smart bidding to work.

In this video, I break down when a single campaign is all you need, when it actually makes sense to split, and 5 specific campaign structures that are worth the added complexity in 2026.

This applies to Standard Shopping, Performance Max, and feed-only PMax.

THE 5 STRUCTURES:

1. One-Campaign Baseline -- where everyone should start

2. Bestsellers + Main -- first split that makes sense

3. Main vs Secondary -- core products vs supporting lines

4. Promotional vs Full Price -- leverage sale conversion rates

5. Seasonality -- timing control for seasonal products

KEY TAKEAWAYS:

Make one campaign profitable before splitting
Every new campaign needs 30+ conversions/month
Only split for different conversion rates OR ROAS targets 20%+ apart
Don't check ROAS to validate -- check conversion rate
Simple and profitable beats complex and mediocre

🔴 Need help with Google Ads? Reach out at https://addimarketing.com/contact

I'm Andrey from Addi Marketing. I help ecommerce brands grow with Google Ads, Google Merchant Center, and Microsoft Advertising.

00:00 Intro
00:43 Why Structure Shopping Campaigns
01:17 Standard Shopping or Performance Max?
01:41 The Golden Rule: Start With One Campaign
02:15 What If Standard Shopping Doesn't Work
02:26 When to Switch to Smart Bidding
03:04 The 30 Conversions Rule
03:31 Focus on Fundamentals First
04:03 When to Segment a Campaign
04:42 Two Good Reasons to Split
05:05 How to Check Before You Split
05:38 Structure 1: The One-Campaign Baseline
05:58 Structure 2: Bestsellers + Main
06:30 Structure 3: Main vs Secondary
06:54 Structure 4: Promotional vs Full Price
07:26 Structure 5: Seasonality
07:55 Don't Stack Multiple Structures
08:13 Segmentations to Avoid
08:40 How to Validate Your Structure
09:01 Give It Time
09:20 Summary and Next Steps