Performance Max Asset Groups 2025: NEW Strategy & Tutorial

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In this video, you'll learn everything you need to know about Performance Max Asset Groups. I'll explain what asset groups are and walk you through the setup process, step by step. Additionally, I'll provide in-depth strategies on the four key pillars: structure, creative, targeting, and optimization.

Key Lessons:
How to properly structure your asset groups for maximum efficiency.
The best types of assets to add and why variety is key.
How to use audience signals and search themes.
Optimization tactics to keep improving your campaign’s performance.

Watch the video to master the new strategy and boost your Google Ads performance!

Timestamps:
00:00 Introduction
00:30 What Are Performance Max Asset Groups?
02:04 Step-By-Step Tutorial: Creating A Performance Max Asset Group
09:10 Structure
11:25 Assets
15:17 Signals
23:17 Optimisation
27:34 Conclusion