Amazon PPC Bid Management and Dayparting Tips | SSP

In this TACoS Tuesday episode, we answered all of your Amazon PPC questions live while also discussing the nooks and crannies of bid management, dayparting, different ad types, and so much more.

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Is the Amazon marketplace's tide too strong, or can new and seasoned sellers still navigate the choppy waters of Amazon PPC to find success? Join Shivali Patel, along with Matthew FitzMaurice from Pacvue, as we chart a course through the intimidating yet rewarding seas of Amazon advertising. This TACoS Tuesday, we're not just talking shop; we're equipping you with a compass and map to master keyword research, manage bids with precision, and understand the rhythms of dayparting that keep your budget afloat and your goals in sight.

Amazon's landscape is dominated by PPC, but that doesn't mean getting organic sales from your campaigns is a lost cause. We share a lot of tactics for enhancing retail-ready content and fine-tuning your bids to catch the eye of shoppers sailing by. Learn how to stay vigilant on the metrics that matter—CPC, impressions, and click-through rates—while also steering the helm of your PPC campaigns with the discerning eye of a captain deciding when to lower sails (daily budgets) or adjust course (bids). Our discussion also offers insights into managing the choppy waters of high-cost keywords and understanding when it's time to make a strategic retreat.

Our final topic dives into using Amazon advertising to claim your market share. We uncover the secrets of sponsored product placements, brands, and display campaigns, aided by the navigational tools of Helium 10's Adtomic and Pacvue. Whether you're launching a new product flotilla or reinforcing the fleet of established offerings, we're here to help you sail smoothly through budget considerations, historical data analysis, and the essential practice of continuous testing. All hands on deck—this episode is a voyage to the heart of Amazon advertising success.

In episode 563 of the Serious Sellers Podcast, Shivali and Matthew discuss:
00:00 - Amazon PPC Q&A and Ad Strategies
05:53 - Optimizing Keyword Campaign Performance
06:57 - Strategies for Boosting Organic Sales
11:37 - Optimizing High-Cost Keywords in Campaigns
14:09 - Optimizing Keywords for Market Share
16:41 - Keyword Performance Evaluation and Decisions
17:01 - Optimizing Amazon Advertising Performance
18:59 - Analyzing Sponsored Product and Display Performance
20:16 - Optimizing Sponsored Display Campaigns for Success
23:35 - Optimizing Keyword Campaigns for Efficiency
25:53 - Maximizing Amazon Campaign Performance
28:19 - Automations in Advertising Platforms

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