What to Know Before Choosing a Beverage Alcohol Distributor

In this presentation from Bar Convent Brooklyn 2024, John Palatella, President & CEO of JP Brand Advisors discusses what to know before choosing a beverage alcohol distributor. John touches on the unique makeup of the beverage alcohol market in the U.S. and how that can affect a brand's choice of distributor.

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00:00 Introduction
00:26 Complexity of U.S. Market
02:54 Your Distribution Options
04:14 Why Partner with a Distributor?
07:06 Considerations