5 Steps to Engaging Gen Z Alcohol Consumers

In this presentation from Bar Convent Brooklyn, Erica Duecy, Founder of Business of Drinks, discusses the ways that brands are engaging with Gen Z alcohol consumers. She touches on the products, people, and platforms that are grabbing Gen Z's attention.

📚 Check out the full PowerPoint on How to Engage with Gen Z Alcohol Consumers here: https://share.hsforms.com/1vWIqvxKFSF...

✉️ Subscribe to the Park Street Daily Newsletter: https://hubs.li/Q01n04BH0
✉️ Subscribe to the Park Street Monthly Newsletter: https://hubs.li/Q01FGcBY0

📱 Contact Us:
Email: [email protected]
Phone: (305) 967-7440

Follow us on:
▪️ LinkedIn:  / 2541855  
▪️ Facebook:   / parkstreetcompanies  
▪️ X: https://x.com/ParkStreetNews
▪️ Instagram:   / parkstreetcompanies  
00:00 Introduction
00:21 The Five P's of Engaging Gen Z
00:37 Products
01:17 People
03:25 Programs
05:01 Platforms
06:27 Payments