Uncommon Sense Vodcast: Episode 48 – Understand External Influences using PESTEL

Understanding the macro environment is crucial for effective strategic decision-making, and PESTEL is a tool for helping you do this.

Join us for the next episode in our strategy-focused mini-series as PMI Partner Consultant Des Kelly discusses this comprehensive framework for analysing changes to the status quo, underscoring the necessity of using unbiased data to guide strategic choices.

Episode highlights:

~ Understanding the world in which we operate (01:26)
~ Introduction to the PESTEL tool (03:26)
~ Incorporating PESTEL into strategy development (06:01)
~ Tips for using PESTEL tool (08:43)


More resources to help you develop a strategy that delivers results:

~ Strategy and the Responsibilities of the Leadership Team    • Uncommon Sense Vodcast: Episode 46 – ...  
~ Competitive Analysis Through Porter’s 5 Forces    • Uncommon Sense Vodcast: Episode 47 – ...  
~ Leading the Quality Organisation of the Year    • Leading the Quality Organisation of t...  


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Generate truly effective strategies with our strategy consulting services. Whether it’s a corporate strategy, functional strategy or transformation strategy, PMI’s skilled consultants can assist you at every stage from conception through to strategy implementation. https://pmi.co.uk/consultancy/#strategy

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Uncommon Sense Vodcast: Episode 48 – Understand External Influences using PESTEL
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