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Debunking Podiatry Marketing Myths: Top 5 Mistakes & Solutions

Join Tyson Franklin and Jim McDannald, DPM, in this insightful episode of 'Podiatry Marketing,' as they tackle common doubts and myths about the effectiveness of marketing in podiatry practices. From competing with hospital systems to the supposed need for daily social media posts, they break down five specific misconceptions that often hold podiatrists back.

Learn why small market practices can actually dominate locally, how to optimize your Google Business Profile, and why past marketing failures may have been due to the wrong tactics or timing. Whether you're a specialized or general practice, this episode offers actionable steps to enhance your marketing efforts and grow your patient base.

00:00 Introduction and Weather Chat
02:15 Does Marketing Work for Podiatry?
04:52 Competing Against Hospital Systems
09:01 Marketing in Small Markets
15:48 The Importance of Google Over Social Media
21:45 Why Past Marketing Efforts Failed
28:31 Specialized vs. General Podiatry Marketing
34:30 Recap and Final Thoughts

Listen to the full podcast episode to hear more from Jim and Tyson on the latest in business, the economy, and investing:
https://open.spotify.com/show/71siUnI...
https://podcasts.apple.com/us/podcast...

Subscribe to our channel:    / @podiatrymarketing  

Find complete show notes at:
Podiatry Marketing: https://www.podiatry.marketing/

Talk with us about you and your practice: https://www.podiatry.marketing/contact/

Need some guidance with your marketing or practice:
Jim McDannald, DPM - Podiatry Growth - https://podiatrygrowth.com/
Tyson E. Franklin - Podiatry Business Coach: https://www.tysonfranklin.com/

LinkedIn:
Jim -   / mcdannald  
Tyson -   / tysonfranklin66