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Building Credibility vs. Paying for Advertising in Podiatry Marketing

Welcome back to Podiatry Marketing with your hosts Jim McDannald and Tyson Franklin. In this episode, Jim and Tyson dive into why building credibility often outperforms paying for advertising. They discuss how credibility and trust are built through real-world interactions and networking, rather than just through online ads.

The conversation highlights the limitations of advertising, the power of referrals, and how borrowed credibility from trusted sources can significantly impact a podiatry practice. Practical steps for creating a credibility map and the importance of adding value first are also covered. Don't miss insights into why ads stop when the budget runs out, while credibility keeps compounding over time.

00:00 Introduction and Greetings
01:11 Today's Topic: Building Credibility vs. Paying for Advertising
01:55 The Limitations of Advertising
04:49 The Power of Referrals
09:08 Borrowed Credibility vs. Self-Proclaimed Expertise
17:48 Building a Credibility Map
21:21 Conclusion and Wrap-Up

Listen to the full podcast episode to hear more from Jim and Tyson on the latest in business, the economy, and investing:
https://open.spotify.com/show/71siUnI...
https://podcasts.apple.com/us/podcast...

Subscribe to our channel:    / @podiatrymarketing  

Find complete show notes at:
Podiatry Marketing: https://www.podiatry.marketing/

Talk with us about you and your practice: https://www.podiatry.marketing/contact/

Need some guidance with your marketing or practice:
Jim McDannald, DPM - Podiatry Growth - https://podiatrygrowth.com/
Tyson E. Franklin - Podiatry Business Coach: https://www.tysonfranklin.com/

LinkedIn:
Jim -   / mcdannald  
Tyson -   / tysonfranklin66