Скачать или смотреть Anxiety Makes Me Productive John Lano on Marketing GEO and the Voice Over Website Fix

Voice actors are building websites the wrong way.

In this episode, John Lano joins Marc Scott to break down how SEO, generative engine optimization (GEO), LinkedIn strategy, and buyer-focused website design are changing the voice over industry.

We talk about:

• Turning anxiety into a productivity advantage
• Imposter syndrome in voice acting
• Why most voice over websites fail to convert
• SEO vs GEO (Generative Engine Optimization)
• AI search, ChatGPT, and discoverability
• Case studies and niche landing pages
• FAQ strategy for LLM ranking
• LinkedIn Premium insights

If you want your voice over website to attract better clients instead of just looking good, this episode is for you.

Subscribe for weekly conversations on marketing, mindset, and building a sustainable voice over business.

CONNECT WITH JOHN LANO

🖱️ John Lano Mentoring Website - https://fulltimevoicetalent.com
🖱️ John Lano Voice Over Website - https://voiceovergenie.com
🖱️ VO Website Tips Newsletter - https://help.fulltimevoicetalent.com/...
🖱️ John Lano on LinkedIn -   / johnlano  
🖱️ Andy Roth on LinkedIn -   / andy-roth-9a774613  

🖱️ Marc Scott on Instagram -   / marcscott  
🖱️ Marc Scott on YouTube -    / @marcscottvo  
🖱️ VOpreneur® on YouTube -    / @vopreneur  

RESOURCES FOR VOICE ACTORS

VOpreneur®
➡️ Visit https://vopreneur.com

Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott

For voice over services:
➡️ Visit https://marcscottvoiceover.com

Join the VOpreneur Facebook Group
➡️ Visit   / vopreneur  

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

00:00 Embracing Imposter Syndrome and Anxiety in Voice Over
02:57 Turning Anxiety Into a Productivity Superpower
05:47 Social Media, Visibility, and Managing Fear
09:12 Is LinkedIn Premium Worth It for Voice Actors?
12:04 Why Your Voice Over Website Matters More Than Ever
14:49 Designing for the Buyer’s Journey
18:10 SEO vs GEO: How AI Is Changing Website Strategy
21:00 The Future of Search for Voice Actors
29:58 How to Drive Targeted Traffic to Your Website
30:53 Fixing the Above-the-Fold Website Mistake
31:48 Writing Website Copy That Speaks to Buyers
33:15 Creating a Frictionless User Experience
34:38 The Power of Niche Branding in Voice Over
36:33 Using Case Studies to Attract Better Clients
39:25 Structuring Your Portfolio for Conversions
41:49 Shifting from Self-Promotion to Buyer Focus
44:36 Adding Value Through Strategic Content
46:32 Understanding Buyer Questions and Pain Points
49:48 Building an FAQ That Boosts Trust and SEO
52:34 WordPress, Wix, or Squarespace? Choosing the Right Platform