Marketing Research 2024: How to Find Your Competitor's Secrets (Step-by-Step)

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Marketing research may seem overwhelming, but it's crucial for your business. Here's your step-by-step guide explaining the market research process, how to do market research, and market research tools and analytics that will help you improve your marketing funnels.

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Marketing research is important because you want to have it nailed down before you even think about marketing.

In fact, in 2006 Microsoft released a product called Zune that was supposed to compete with Apple’s iPod.

But the product was discontinued in 2011 because they failed to differentiate themselves, and according to a former Microsoft executive, it just didn’t give people a reason to choose it over the iPod.

So clearly it’s important that your marketing research is on point.

And in this video, we’re going to take a look at some of the steps we take to do marketing research.

Video Outline

Marketing Research 2022 (00:00)
Analyze Your Product & Audience (2:37)
Determine Your Market Size (4:03)
Competitor Research (14:26)
Differentiation (25:32)

// LYFE Marketing

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