Introduction to Corporate Giving

Corporate grantmakers are different from traditional foundations in many ways. This class provides a basic overview of:
--The different types of corporate giving
--Companies’ motivation for giving
--How to research potential corporate partners

Use the following bookmarks to jump to sections of the training:
6:00 How companies give
9:19 Cash contributions
9:49 Foundation grants
12:10 Corporate contributions
14:21 Corporate sponsorships
18:49 Cause related marketing
22:50 Matching gifts through employees
27:05 Non-Cash contributions
27:20 Products
30:32 Pro-Bono services and employee volunteerism
34:00 Space
37:17 Why companies give
38:48 To take advantage of tax deductions
42:13 To advance business objectives
50:31 To be good corporate citizens
53:23 How to find corporate partners
53:53 Foundation Directory
59:41 Key takeaways & Questions