BuzzFeed's CMO Ben Kaufman Talks Why He Created CAMP, a Family Experiential Store

In this episode of aNb Media's ShopTalk, we talk about the creation and execution of a retail space that offers something shoppers today demand: an immersive retail experience. Ben Kaufman, BuzzFeed's CMO and CAMP's CEO, talks shop on this topic, why he created CAMP, what the CAMP store does different, and its plans for nationwide expansion. Looking to fill the void left behind by Toy "R" Us and in need of a cool and fun space to bring his own, Kaufman created CAMP. CAMP is designed as a family experience store unlike any other, merging shopping with experiences designed to engage the whole family—there's even date night drop-offs for parents. Join us behind the magic door in this interview.

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