Google Marketing Platform Essentials: Tag Manager overview

Ivan Đaković, sales engineer for Google Marketing Platform shares how Google Tag Manager helps you organize and deploy your marketing tags on your website.

The Essentials video series from Learn with Google Marketing Platform shares important product information about Google Marketing Platform directly from the Google experts. Get the latest tips and strategies from those who know best.

Google Marketing Platform is a unified advertising and analytics platform that helps enterprise marketers make better decisions faster. With Google Marketing Platform, you’re in control of every campaign, so you have the flexibility to adapt to the needs of your business and your customers.

Watch more Google Marketing Platform Essentials videos here: https://goo.gle/3yoUduW
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Timestamps:
0:00 Intro
0:17 What is a tag
0:40 What is Google Tag Manager
1:31 Increase your agility
2:06 Collaborate across the enterprise
3:01 Enterprise tag management
3:32 How Google Tag Manager helps businesses organize their tagging process