Google Marketing Platform Essentials: Tag Manager demo

Ivan Đaković, sales engineer for Google Marketing Platform shows you how to get started with Google Tag Manager.

The Essentials video series from Learn with Google Marketing Platform shares important product information about Google Marketing Platform directly from the Google experts. Get the latest tips and strategies from those who know best.

Google Marketing Platform is a unified advertising and analytics platform that helps enterprise marketers make better decisions faster. With Google Marketing Platform, you’re in control of every campaign, so you have the flexibility to adapt to the needs of your business and your customers.

Watch more Google Marketing Platform Essentials videos here: https://goo.gle/3yoUduW
Register for live events and watch on demand education content at https://g.co/learnwithgmp
Dive deeper into the product on the Tag Manager Help Center here: https://goo.gle/3tqgPZg

Timestamps:
0:00 Intro
1:00 Create a Tag Manager container
2:29 Create a tag
3:08 Folders
3:36 Triggers and Variables
3:57 Zones
4:29 Approval Queue
4:57 Publish your tag