How a chaiwala from Pune is earning crores selling cups of tea — story of Yewale Amruttulya

Amruttulyas — a portmanteau of the words 'amrut' and 'tulya', meaning close to nectar in Marathi — are fairly common in Pune. But what makes Yewale Amruttulya stand out is its branding, mascot, quality of tea maintained throughout its franchises, and the pricing of just Rs 10. Watch the movie-like story of its growth in this ground report by Tina Das---------------------------------------------------------------------------------------------
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