The Art of Drawing a Crowd | Enhancing Engagement webinar

If you build it, they won’t necessarily come.

You’ve spent weeks or months crafting the most relevant, accessible and impactful event for your local community – now how do you get them along?

Vic Law Week 2024’s PR superstars from Fenton Communications, share some top tips and useful strategies around grassroots approaches to promoting events and engaging local audiences.

In this 30 minute webinar, you will:
Understand how to shape your event with your local audience in mind
Learn what makes a local event or activity media-worthy
Consider what makes your event unique and how to share this with your community
Hear some examples of innovative audience engagement strategies from previous Law Weeks

00:00 Introduction
03:30 Agenda
04:43 What is a PR plan?
09:11 Who is your target audience?
12:16 What do you want to say?
16:03 How can you reach your audience?
20:25 How to use social media for promotion
21:58 How to engage media outlets
24:44 Examples from previous Law Weeks
26:43 Examples of media materials
29:05 Evaluation
30:28 Conclusion