Скачать или смотреть Getting Your Donors to Pay Attention: Part 1: 4 Event Planning Fixes

If your donors are talking through the program or drifting to the bar, the issue is rarely their behavior. It's usually the event design. In this video, I walk you through four practical planning fixes that help you create a room where donors can actually hear, engage, and give.

If you can't get your audience’s attention during the program, this will help you identify what to adjust before your next gala.

In this video, you will learn:
• Why your sound system belongs on the fundraising side of the equation and how poor audio directly reduces revenue
• How to structure dinner service so it supports fundraising instead of interrupting it
• Why closing the bar during the program protects both attention and dollars
• How to design seating and layout so you can create a truly captive audience when it matters most

I also share a real example of a prospective client who believed their donors “just would not pay attention,” when the real issues had to do with the event design.

If this is helpful, make sure to watch Part 2 where we dive into how to design a more captivating program once you have the room set up correctly.

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