#Shorts

Say hi to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Powerful conversations, leadership stories. Let's talk e-commerce! Join us for an enlightening episode of the EGN Podcast with Inga Bohn, Head of Brand and Customer Centricity at Amorelie, offers a behind-the-scenes look at the brand's innovative approach to intimacy, pioneering marketing strategies, and the creation of an inclusive community. In this episode, Inga shares her journey from strategy consulting to leading a groundbreaking brand. Discover how Amorelie revolutionized the sex toy market with a unique and inclusive approach, and learn about the challenges and successes they faced, including dealing with censorship and shifting societal norms. We also explore Amorelie's comprehensive marketing mix, from digital and mass media to offline experiences and brand partnerships, highlighting the importance of connecting with the lifestyles of their audience. Inga emphasizes the significance of customer feedback, flexibility, and creativity in driving a successful brand. Listen to this episode of the EGN Podcast to find out all that & more! #shorts