How to Actually Get Airbnb Bookings from Instagram

Hosts who are looking to actually get more bookings from Social Media marketing need to realize that just getting views is NOT enough.

The conversion rate for people first discovering you on Instagram and browsing your Airbnb Listings is under 0.8%. Which means over 99% of your visitors are just going to go back to scrolling social media and often just forget about you after.

So what you need to do is instead, focus on capturing their email address so that you can follow up with them using emails that provide more reasons to book, build trust and stay top of mind for when they become more ready to plan their getaway.

Then once you’ve built up this email list & social media audience, you can use Facebook Ads to retarget them with a clear call to action to complete their booking.

This is the strategy that we’ve been using to help hundreds of hosts convert way more bookings from Instagram, even with just a few hundred followers and email subscribers…