Richard Ward PURE All-In-One Botanical Cleanse & Condition (How-To Guide)

New and revolutionary from Richard Ward comes Richard Ward Pure; heralding a new era in hair care. Paraben and sulphate-free, Richard Ward Pure is an all-in-one cleanse & condition, formulated with botanical cleansing ingredients to gently and naturally clean and moisturise all hair types in one easy step.

Rich in natural plant extracts of Aloe Vera, Green Tea, Lavender, Geranium, Vitamin E and water soluble plant oils, Richard Ward Pure has a mild non-lather formula that deep cleanses the hair and scalp, restoring natural moisture balance without the damaging surfactants that can leave hair feeling stripped and straw-like.

Free from Parabens, Sulphates and other chemical detergents, Richard Ward Pure's gentle, botanical formula cleanses and conditions in one easy step, without lathering like regular shampoos, but leaving hair beautifully clean, shiny, manageable and lustrous, without the need for regular conditioner.

Equally effective on colour treated and also African Caribbean, Asian and Eurasian hair, hair extensions and hair that has been treated with Keratin or permanent blow-dry services such as Memory Forme, Richard Ward Pure can also be used as a leave-in conditioner or intensive treatment for dry, damaged tresses. For best results, use Richard Ward Pure regularly over time to help build-up hair's natural restorative oils and maintain manageability and shine.