Herzberg's Two Factor Theory | Motivation Theory

Regarded as one of the original motivational theorists. Clinical psychologist and pioneer of job enrichment, Fredrick Herzberg devised the Two Factor Theory of Motivation. This video will cover both factors and how they have been applied at Google.

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In his research he asked employees to state the things that were good and bad at work. He discovered the things that made people satisfied at work were completely different to the things that made them dissatisfied. This prompted Herzberg to propose the two factor theory of motivation.

The first set of factors he called Hygiene factors: These won’t encourage employees to work harder but they will cause them to become dissatisfied if they are not present.

The second set of factors are Motivators: These are factors that can encourage employees to work harder.

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