CPM vs RPM, which is better for publishers? | Publift

Understanding CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial for publishers looking to track and optimize their advertising revenue. Though both metrics are essential, they often confuse new publishers with their distinct roles in shaping advertising strategies.

In today’s video, we dive into everything you need to know about CPM and RPM. We’ll cover what to prioritize, key factors to monitor for maintaining ad quality and enhancing user experience, and provide simple formulas to help you calculate these metrics easily.⚡

Stay tuned until the end for a comprehensive guide on how these insights can revolutionize your ad strategies and boost your earnings!

🧠 MORE RESOURCES
💡CPM vs RPM: The Differences Publishers Should Know | https://bit.ly/3QCnOtQ
⚡What is CPM | https://bit.ly/3UrecTY
🎯 What is Target CPM? | https://bit.ly/44tOu61
🏆Best High CPM Ad Networks | https://bit.ly/44y4jZi
🚀How to Increase Page RPM in 11 Steps | https://bit.ly/3y9hyDE

🖩 Publift CPM calculator tool | https://bit.ly/3URv1ZQ 🖩
🗣️Talk to us today | https://bit.ly/4bu9onC
-----------------------------------------------------------------------------------------------------------------------
📕Video chapters if you'd like to skip through
00:00 - Intro
00:22 - CPM explained
01:17 - Calculating CPM
01:38 - Benefits of CPM
01:54 - RPM explained
02:40 - Calculating RPM
02:47 - Benefits of RPM
03:01 - Recap
03:28 - Outro
----------------------------------------------------------------------------------------------------------------------
More Publift
LinkedIn |   / publift  
Twitter |   / publifthq  
Instagram |   / publiftmedia  
Website | https://www.publift.com

Don't forget to subscribe & press the bell 🔔 for more updates!
#CPM #RPM #programmaticadvertising #adtech