Скачать или смотреть Rachel Swardson from The Best Friend Project shares MAJIC with Voices of Women Virtual Summit 2026

Loneliness dominates the emotional landscape for women over 50. What can be done about it? Lead Investigator and Host Rachel Swardson from The Best Friend Project sits down with Carol Metz Murray from Voices of Women Virtual Summit to talk about "How Women Find Make and Keep Friends in the Middle Ages".

Following a devastating Best Friend Breakup ending a 12 year friendship, just as Rachel was entering the Empty Nest phase in her life and moving to Dallas for the winters, she realized she didn't have the tools to make new friends. "I felt so unlikeable, lonely and like I was a weirdo. Who doesn't have friends at 50? The hole left from my best friend breakup also left me without social confidence, or courage to make new friends." She also realized that though she had books on marriage, parenting, cooking, divorce, business and on and on, she had nothing to help her navigate "platonic" relationships.

The Best Friend Project is a groundbreaking national study and storytelling initiative exploring how women find, make, and keep the platonic loves of their lives: their friends. Founded by Rachel Joy Swardson, a former private investigator, journalist and healthcare entrepreneur, the project uncovers the patterns and practices that inspire friendships to begin, help them endure, and sometimes cause them to end. Rachel blends compassionate curiosity, instinctive storytelling, and hard-won life experience to turn women’s data into compelling stories of real friendships.

The responses that came in reached deeper and further than she could have ever expected. From as far as 7,000 miles, hundreds of women have shared their pain and pride about their friendships.

Hear about MAJIC and the unique way that Rachel launched the project off social media. To learn more to go TheBestFriendProject.co and to book Rachel to speak at your event please send an email to Hello@TheBFProject.com

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