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Why Your Emotions Are Big Business Now

In the 1950s, something big happened that would forever change how we view our emotions. What followed was the rise of a trillion-dollar industry, questionable science, and marketing strategies unlike anything we’ve seen before. Emotions, once understood as important signals from our body, quickly became “problems” to be fixed—something to medicate away. But what if the true cost of this shift goes beyond just the pills we take?

In this video, I dive into one big question: Who really benefits when we medicate our emotions away? We’ll uncover the risks of anxiety medication, the dangerous influence of Big Pharma on mental health, and how direct-to-consumer drug ads have reshaped our understanding of emotional well-being. Is there an agenda behind our growing dependence on medication like Xanax and antidepressants? And why are alternative emotional and mental health therapies so often ignored?

⁕ CHAPTERS

00:00 - Introduction
02:16 - The business of emotions
05:11 - How emotions used to be treated
06:55 - The pill revolution
12:26 - Big Pharma
15:45 - The alternative revolution
19:38 - Where do we go from here?

⁕ ABOUT

Manu is a movement educator obsessed by the link between emotions and the body. On YouTube, she hosts Emote—an eye-opening series that makes emotions less confusing, cutting through the noise to explore how our emotions actually work and whether we can build a smarter relationship with them. Beyond Emote, Manu teaches movement therapy to thousands of students worldwide, helping bridge the gap between emotional and physical wellness.

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Self-paced online movement programs to work through your emotions.
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⁕ SOURCES

https://docs.google.com/document/d/1K...

⁕ MUSIC

Tom Fox
Expansion JHTNR9349
Choke Point JHTNR7647
Tool Of War JHTNR6949
Internment JHTNR5878
Spoiled Milk JHTNR6627
We Must Begin JHTNR9381
Maayan Licht    • Maayan Licht & Mateusz Zubik - The Cold So...