Data-Driven Revolution: Unleashing the Power of AI in Marketing – Viant x AWNY '23

In today's fast-paced digital landscape, data has become the lifeblood of successful marketing strategies, fueling personalized customer experiences, targeted campaigns and measurable results. Simultaneously, #AI has emerged as a game-changing technology, empowering marketers with advanced capabilities to harness the vast amounts of data at their disposal. This panel brings together industry leaders and ad tech experts to delve into the transformative potential of data and AI in marketing, discussing how these two pillars converge to drive innovation, optimize strategies and unlock unprecedented opportunities for marketers.

Speakers:
Dustin Kwan, CPO, Viant
Rick Erwin, CEO, Adstra
Angelina Eng, VP Measurement, Addressability & Data Center, IAB
Rebecca Eaves, Global VP, Advertising Week (Moderator)

#AdTech #Viant