PP 170: Lincoln Design Co. Shares Their Identity Process + Logo MAYhem Special

In the world of design, April Showers don’t bring May Flowers...they bring a heavy-hitting logo-centric May episode.

Lincoln Design Co., an industry-leading juggernaut, crushes the dopest identity systems, branding, packaging, merch, and more.

Today, we’re peering into the brains of the Lincoln team and break down their logo identity as seen in their hella popular: Logo Mayhem Book.

NOTE: Get 10% OFF everything in their shop, especially this Logo Mayhem Book, with promo code Perspective10.

In this episode, we also talk about:
- Getting inside the client’s mind.
- Advice for young designers.
- Logo tips and strategies.
- Showing the work you want to attract.
- Lincoln’s inspiration, personal branding, making moves during a crisis, and more.

CONNECT WITH LINCOLN
Instagram -   / lincolndesignco  
Website - https://www.lincolndesignco.com
Shop - https://www.lincolndesignco.com/shop
Logo Mayhem Book - https://www.lincolndesignco.com/logo-...
Perspective Podcast Episode 41 - https://www.perspective-collective.co...
Perspective Podcast Episode 155 - https://www.perspective-collective.co...

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CREDITS
Music - Blookah (  / blookah  )
Executive Assistant - Paige Garland (  / jpaigegarland  )
Photo & Video Specialist - Colton Bachar (  / wrktocreate  )
Social Media Coordinator - Hannah Schick (  / hannahschickdesign  )
Animation Specialist - Greg D'Amico (  / gmdamico  )


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