Pricing Strategies for the Chinese Market

As part of their business strategy for the Chinese market, companies need to determine the right price for their products. Their strategy needs to take into account import tariffs, price ranges of business competitors, as well as consumers’ behaviours and drivers.

During this webinar, trade specialist Rafael Jimenez Buendía presents the key elements for European companies to determine a good pricing strategy for the Chinese market and make their products accessible and appealing to consumers.

This event was organised in April 2024 in collaboration with EAS Estonia and Trade Promotion Europe, and with the support of the Italy China Council Foundation.

Video chapters
00:00:00 Opening remarks
00:10:41 Speaker introduction
00:12:22 Pricing strategies: starting points
00:16:25 Having a solid expectation rationale
00:17:59 Addressing the price issue in China
00:20:58 B2B strategies
00:41:17 Pricing for consumer products
00:54:32 Pitch and pain points
00:59:26 Q&A session

Test your knowledge with our business quiz: https://www.eusmecentre.org.cn/self-d...

You can also contact our experts for advice and information: https://www.eusmecentre.org.cn/ask-th...

Disclaimer:
The EU SME Centre is a project funded by the European Union. This recording was produced with the financial support of the European Union. Its content are the sole responsibility of EU SME Centre and do not necessarily reflect the views of the European Union.