The Art of Conversion Copywriting: Carolyn Beaudoin on Jobs-to-Be-Done, Research, and AI

In this episode, we dive deep into the world of conversion copywriting with Carolyn Beaudoin, co-founder of Boxcar Agency. A former classical musician turned copywriter, Carolyn shares her unique journey and insights on crafting compelling B2B messaging.

Throughout our conversation, Carolyn emphasizes the importance of Jobs-to-Be-Done research in understanding customer motivations and creating effective copy. She discusses her approach to creating hybrid one-reader messaging for multiple audiences, the value of various research methodologies, and how to balance data with intuition in copywriting.

Carolyn also explores the intersection of UX design and copywriting, sharing tips on analyzing user behavior and optimizing website navigation. She delves into the challenges of testing messaging, especially in B2B contexts, and offers practical advice on validation and experimentation.

Finally, Carolyn gives her perspective on using AI in copywriting, explaining where it's helpful and where human creativity still reigns supreme. Whether you're a seasoned copywriter or just starting out, this episode is packed with valuable insights on creating copy that truly resonates and converts.

⚒️ MY TOOL STACK:
Notion - https://bit.ly/3RkYQi7 to manage my entire life, including client projects, knowledge storage and retrieval, habits, goals and more.
Readwise - https://bit.ly/4adia9Q to store, synchronize and resurface all my book and article highlights.
BetterProposals - https://bit.ly/3WrbGfw (get your first month free) to create and send all my custom proposals, sign agreements and get paid - in one go with a 90% conversion rate.
Hotjar - https://bit.ly/3D2DbVO to collect user interaction data, analyze heatmaps, user recordings and run surveys.
Fathom - http://bit.ly/3D4vKxs to record and transcribe my meetings
Rize - https://bit.ly/3WWejaQ to track my workday, focus time and keep me productive
(I get a small commission if you sign up using these links)
GrowthMentor - https://bit.ly/48mBwYc where I regularly host coaching sessions and mentor founders, marketing, growth and product people.

MY WORK:
🧑🏼‍💻 SaaS or ecommerce? Let's get your website to sell more - https://conversionalchemy.net/

02:12 Carolyn’s journey from classical musician to copywriter
05:55 Lessons learned from Copyhackers and balancing data with intuition
09:04 Boxcar Agency’s focus and value proposition
11:55 Creating hybrid one-reader messaging for multiple audiences
19:24 The importance of Jobs to Be Done research in copywriting
24:42 Effective interview techniques for customer research
30:34 Testing methodologies for B2B messaging
36:49 Buyer modalities and decision-maker styles in copywriting
41:03 Common challenges in messaging and copy for clients
42:57 Using AI in copywriting and its limitations

Get the full show notes here https://christophersilvestri.com/podc...