Media Buying Basics: What's That and How to Master It

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Ever wondered what happens behind the scenes in media buying for advertising? Unveil the basics of digital media buying in this video and gain valuable insights to supercharge your programmatic ad campaigns.

Discover how media buyers work and the strategies that can make or break your media buying campaigns. Unleash insider tips, tricks, and strategies to maximize your ROI and optimize your media budget. Say goodbye to guesswork and master media buying like a pro!

TIMECODES:
00:00 Introduction
01:04 What is media buying in advertising? Media buying basics
01:48 Types of media buying: direct vs. programmatic
03:20 Media buying channels: traditional & digital ones
04:56 Media buying tools: ad server & demand-side platform
06:24 In-house media buying: making it possible at a low cost
07:07 How to build a working media buying strategy
08:18 Successful media buying examples
08:55 How to start buying programmatic media now


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► What is media buying – blog article
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