Ad Tech Simplified: What is a Supply-Side Platform (SSP)?

🚀Try Epom ad server (SSP) → https://epom.com/
📜Article version of a video → https://epom.com/blog/dsp/what-is-an-ssp

Any clue of how to increase your publisher's revenue? Read on to learn more:

A supply-side platform or an SSP is an ace in the hole for a smart publisher. This programmatic tool is able to unite all monetization activities in one place, increase your fill rates up to 100%, and keep the money usually spent on agencies and networks in your pocket.

Sounds like some sort of digital magic wand, but what exactly is it? Watch our SSP guide for beginners to reveal.

In this video, Sergey Shchelkov, Epom’s charismatic sales executive, will tell you about:

♠️ The definition of a supply-side platform and why publishers need it today;
♠️ The way an SSP works and relates to other participants of the programmatic ecosystem;
♠️ Which connection is between SSP and real-time bidding;
♠️ The difference between an SSP, ad exchange, and DSP;
♠️ Major features of an SSP to look for, if you seek a solid monetization platform;
♠️ How to use Epom ad server as a supply-side platform.

⏱️ TIMECODES:

0:00 Definition: what is a supply-side platform
0:40 How publishers may use an SSP
1:12 The primary purpose of an SSP

1:16 How a supply-side platform works
1:43 [Scheme] RTB process in SSP platform

2:18 SSP vs. DSP vs. ad exchange: the difference
2:33 [Scheme] Ad exchange vs. DSP
2:53 {Scheme] Ad exchange vs. SSP

3:00 Benefits of an SSP for publishers
3:50 [Scheme] How publishers increase revenue with an SSP
4:13 Common features of a supply-side platform for publishers

5:13 What is a white-label SSP?
5:52 [Exclusive tip] A problem a WL SSP solves
6:19 How to use an Epom ad server as an SSP

Download a FREE 8-step monetization checklist for publishers: https://bit.ly/3hQFIIs