The Secret Behind Starbucks' Pumpkin Spice Latte Success

Описание к видео The Secret Behind Starbucks' Pumpkin Spice Latte Success

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After over 20 years of success, Starbucks Pumpkin Spice Latte has become synonymous with fall. They have sold over 425M PSLs worldwide, and that number undoubtedly climbs every year. So, why do millions of people buy this seasonal drink every year? Today, we’re uncovering the marketing tricks & tactics Starbucks have used to make the Pumpkin Spice Latte a cultural phenomenon every autumn. I hope you learn something new!

Thank you all for watching, and I hope you learned something new! 😀

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