From flower pots to the leader in static control flooring

How did SelecTech get its start? Believe it or not, it started with flower pots.
In celebrating the company’s 30th anniversary, Tom Ricciardelli shares the beginning story of SelecTech.

I'm Tom Ricciardelli. I'm one of the founders of the company--myself, Michael King and a fellow named Chuck Dwyer. We started the company 30 years ago. Our mission has been and always is to use recycled materials. We kind of turned and twisted and come a long way. Originally, we were recycling all kinds of things. Our original mission was to use things that were difficult to recycle. So, we tried to find a home for things that weren't getting a home and we were making things like flower pots and landscape Timbers and all kinds of things and using all kinds of materials, pallet wrapping old wire installation, carpet backing. Again, we had this really unique capability of creating products from stuff that no one wanted. Along our path, we connected with a DuPont company that was trying to recover carpet backing as an association with their antron business. This is years ago. And we got headlong into flooring based on their needs. That kind of got us into flooring and we've not looked back since. It's been a long, long path. We've twisted and turned and found our way. Flooring is a big, big, competitive business. We had to find our unique niche. Now, we are the world experts at static control flooring? I mean, who would have thought?