Jaydeep Barman, CEO of Rebel Foods (Faasos) | Building the Largest Internet Restaurant of the World

In this Episode, I (@Jivraj Singh Sachar) speak with Jaydeep Barman, Co-Founder & CEO of Rebel Foods.

Jaydeep Barman and team have built perhaps the most unique, first-principles startup of the country. Rebel Foods has established and pioneered the concept of cloud kitchens not just in India, but globally! What started as Faasos in 2011 as a single-store fast-food outlet, has become a technology marvel paving the way for a complete overhaul of the restaurant business. Rebel Foods soon realised that they wanted to drop the infra, dominate the different consumer missions and redefine the entire category. A decade later, Rebel is a Unicorn startup in 10+ Countries, building the largest interest restaurant of the globe.

Through this conversation we decode how they got here -
00:00 : Introduction
00:49 : Decoding the DNA of Doing Things Differently
05:58 : Finding Conviction in Being Contrarian ~ Thinking from First Principles
07:57 : Demystifying the mission and vision of Rebel Foods ~ Aligning long-term mission & short-term execution
13:19 : Filtering Consumer Insights ~ Working Customer Backwards
18:21 : Understanding what to listen to and why ~ Feedback Iteration
21:58 : Being Deliberate about Building a Phenomenal Culture at Rebel Foods
27:03 : Cultivating Leaders at Rebel Foods ~ Evolving as a Founder from the How - What - Who?
33:31 : The role of the smaller aspects in scaling culture
37:04 : Navigating the challenge of Expanding Rebel Foods across the World ~ Putting India on the Global Consumer Map!
40:44 : "Becoming a Unicorn in a Decade ~ Still Day 1" - What does "Long Game" look like as a Founder?
45:50 : Mountaineering vis-a-vis Entrepreneurship - a) If you end up going to fast, take a pause!
50:00 : Mountaineering vs Entrepreneurship - b) Figuring Out the Way! ~ Jaydeep's superpower of learning
52:35 : Founder Scalability ~ How has Jaydeep evolved as a Founder?

Hope you liked the 79th Episode of the Indian Silicon Valley Podcast - Building the Largest Internet Restaurant of the World!

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