The Swiss Grid | Presented by Angelina Lippert

Society of Design Arts | AIGA Baltimore | Stevenson University
March 30th, 2021

Society of Design Arts, AIGA Baltimore and Stevenson University held this online talk by Angelina Lippert, Poster House Chief Curator.

The Swiss Grid explores the development and impact of the International Typographic Style, considered one of the most important movements in graphic design history, through a selection of posters and ephemera. Influenced by the Concrete art of the Bauhaus and Jan Tschichold’s The New Typography, the practitioners of this style streamlined compositions through an adherence to geometric grid structures. The results were pared down, harmonious, instantly comprehensible designs—masterpieces of communication—that have stood the test of time. To complete the story of Swiss poster history, companion exhibitions in adjoining galleries will celebrate over 100 years of Swiss design, from illustrational posters of the prewar period up through the “Swiss punk” movement of the 1970s and beyond.

Credits
Angelina Lippert | Presenter
Richard Stanley | SoDA Program Leader and Moderator
Raquel Castedo | SoDA Producer and AIGA Baltimore Host