How To Track And Report On Campaigns In GA4 (Google Analytics 4)

Learn how to track and report on your marketing campaigns in Google Analytics 4 (GA4). You will learn where campaign tagged URLs (UTM tags) appear in the standard GA4 reports, how to correctly campaign tag your inbound marketing, and how to create custom exploration reports to focus on your campaigns.

JUMP TO A TOPIC:
00:00 Introduction
00:45 GA4 (Google Analytics 4) Acquisition Reports
05:17 Google Analytics Campaign URL Builder
10:06 Where Tracked Campaigns Appear in GA4
11:39 Exploration Report for Campaigns
14:41 Conclusion

YOUR EXTRA RESOURCES:
○ Campaign URL Builder – https://ga-dev-tools.web.app/ga4/camp...
○ GA4 data import –    • How to Use Data Import in Google Anal...  
○ Attribution reports –    • What Is Attribution In Google Analyti...  
○ GA4 complete tutorial –    • Google Analytics 4 Tutorial For Begin...  

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This video has been dubbed into Spanish (United States) using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.

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