GA4 for PPC Specialists

This year is poised to be a rollercoaster for PPC marketers using Google Analytics in their strategies. The transition to GA4 will be inevitable for all. During this transition, individuals may experience a range of emotions, from denial to acceptance. In this discussion, allow me to be your analytics shrink and demonstrate that the situation is not entirely negative.
Sofiia Wycisk wants to show you that the journey forward is packed with benefits. This session is designed to alter your perspective on the tool – viewing it not as a hurdle (or at least a thrilling one) but as an immediate opportunity to seize.

🔗 Links:

Download a spreadsheet of GA4 default-channel-group sources and categories:
https://storage.googleapis.com/suppor...

GA4 New Custom Funnel:
   • GA4 New Custom Funnel  

Watch Me Create 13 GA4 Audiences:
   • Watch Me Create 13 GA4 Audiences  

Audience triggers:
https://support.google.com/analytics/...

Introduction to audiences in Google Analytics:
https://support.google.com/analytics/...

Are you a reader more than a video person? Check this out 👉https://measureschool.com/google-anal...


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OUTLINE

00:00 - Introduction
01:08 - UA Sunset
04:58 - Benefit 1
06:51 - Benefit 2
12:00 - Benefit 3
18:48 - Benefit 4
20:55 - Benefit 5
23:20 - Summary