Cultural Leadership

A primary way in which leaders influence norms and values to build a high-performance culture is through cultural leadership. In this course, we will explore the two keys areas in which leaders influence culture.

A cultural leader defines and uses signals and symbols to influence corporate culture. Cultural leaders influence culture in two key areas – vision and action.

Some of the mechanisms leaders use to enact cultural values are ceremonies, stories, and symbols. Leaders take responsibility for shaping and managing organizational culture. Cultural leaders understand their important role in shaping the organization.