#2 CHANNEL CONFLICT IN HINDI | Causes & Consequences | Channels of Distribution | BBA/MBA ppt

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This video consists of the following:

1. Meaning and Concept of Channel Conflict in hindi

2. Causes of Channel Conflict (Reasons of Channel conflict):
i. Role ambiguity
ii. Incompatible Goals
iii. Marketing or Strategic Mis-Alignment
iv. Difference in Market Perception
v. Change Resistant
vi. Improper Geographic or Demographic Distribution

3. Consequences of Channel Conflict (Channel conflict can results in):
i. Price Wars
ii. Customer Dissatisfaction
iii. Sales Deterioration
iv. Distributors Exit
v. Poor Public Relations


CHANNEL CONFLICT IN HINDI | Concept & Types -    • CHANNEL CONFLICT IN HINDI | Concept &...  


TYPES OF CHANNELS OF DISTRIBUTION IN HINDI | Marketing Management -    • TYPES OF CHANNELS OF DISTRIBUTION IN ...  




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