Unified GTM Live Episode 11| Investing Budget Responsibly

In this week’s event, Chris talks through marketing budget from a new perspective. Hearing marketing leaders continue to say they don’t have enough budget to hit goals isn’t the right approach. Chris insists that regardless of budget, you do have enough - you’re just not making it work hard. On the contrary, just dumping more money into your GTM strategy without proven ROI, is irresponsible. Chris explains that the first thing to measure is leading/lagging indicators on ROI, and then digs into the metrics on how to make your budget work better for you all around.

Then, he takes audience questions. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central.
Can’t make the event but have a question for Chris? Submit it here.
The next Expert Session, featuring Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
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