How to understand my customer's experiences with a product? Use the Customer Experience Journey Tool

Описание к видео How to understand my customer's experiences with a product? Use the Customer Experience Journey Tool

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Superior product/service delivery and effective marketing strategies require a deeper understanding of what constitute an excellent service or product from a customer’s point of view. The Customer Experience Journey helps enterprises to outline the entire customer experience and experiences by visualizing the typical stages a customer goes through when using a product or service. It also makes visible the product/service strengths, weaknesses, financial opportunities at each stage of the experience.

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