Digital Strategy | How Customer Data Platforms are the Marketers Data Lifeline - Dan McGaw

In this FEC session, McGaw.io’s Dan McGaw will show you how to implement a customer data infrastructure that enables amazing levels of personalization – sending new attributes downstream to various tools based on logic and segmentation that you build.

A data pipeline is not just for piping data to a warehouse. It’s now easier to get data from tool to tool, improving your customer identity attributes, tracking key stages of the customer journey, and retaining context from one tool to another. But that’s just the start.

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