Facebook Attribution Window Explained - How To Adjust & Why it's Incredibly Important

In this video you'll learn everything you need to know about the Facebook Attribution Window. From how to adjust it, to how to use it to understand the behavior of your customers so you can better optimize your campaigns.

Understanding Facebook ad attribution is really important if you're going to succeed with Facebook advertising. Without understanding how it works and knowing how to adjust it, it's almost impossible to analyse the success of your ads.

For example, did someone click your ad before becoming a lead or a customer? Or did they simply view it in the news feed and keep scrolling? This is the difference between view through attribution and click through attribution. You can find this out by adjusting the Facebook attribution window in side the ad manager.

Facebook automatically defaults to a 28 day click through attribution window or 1 day view. But often that's not the best way to look at your Facebook analytics and you'll want to change it. This video will show you how to do that.

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00:00 - 0:27 - Intro
00:28 - 01:27 - What is the Facebook attribution window?
01:28 - 01:51 - Why the Facebook attribution window is so important
01:52 - 05:15 - How to adjust the Facebook attribution window
05:16 - 09:59 - Using Facebook attribution windows to understand lead and customer behavior
10:00 - 11:30 - Last Touch attribution

   • Facebook Attribution Window Explained...  

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